Giving Away CD’s Actually Increases Sales at Shows? • 09.21.09
Personal hero Derek Sivers, has this little gem recently posted to his website:
In it he retells a story from band manager, Terry McBride. The un-named band in question was selling about $300 per night in CD’s at $15 per. Then they tried an experiment:
They asked the audience to pay what they want, while making clear that they were very proud of the CD and felt like everyone should listen to it.
According to McBride, the nightly sales shot up 400%.
Sivers is asking people to comment on their experience with this technique, so check it out.




