New Strategies for Marketing Music • 04.20.09
CD Baby founder Derek Sivers’ e-Book on Music Marketing (available HERE) has long been a favorite of entrepreneuring musicians.
I just came across this free e-book/blog by a gent in England named Andrew Dubber that focuses on promoting one’s music in the Web 2.0 era.
The blog version is more informative (or more distracting), as there are plenty of nice hyperlinked references.
Written about 2 years ago, it contains twenty still-fairly-relevant tips that aim to “help independent musicians and music businesses cope and thrive in a changing media environment.” It creates an excellent companion to the Sivers book.
Dubber lectures at the Birmingham School of Media at Birmingham City University so he knows a little bit about the subject. But as always, I advocate thinking for oneself and disagreeing where appropriate.




